Scaling Strategic Communication with an AI-First Agency Model

A proven industry that needs reinvention

The communication industry is resilient and valuable, but also highly fragmented and inefficient. In Western Europe alone, PR, corporate communications and public affairs generate €14–15 billion annually, with tens of billions more when lobbying and strategic advisory are included.

Yet much of the market still relies on labour-intensive agency models, outdated processes and high overhead.

Traditional agencies remain around 90% people-driven. Scaling is slow. Talent is scarce. Speed is limited.

Moonraker’s AI-first business model

Moonraker takes a fundamentally different approach. We are AI-first by design.

Approximately 70–80% of our work is performed by AI agents, while 20–30% is handled by senior experts. This balance allows us to scale faster, operate leaner and attract top-tier talent — without compromising strategic depth or quality.

For clients, the impact is immediate. AI handles the operational and analytical workload. Our consultants focus on what truly adds value: relationships, creativity and interpreting subtle signals others overlook.

Human intelligence remains essential

Whether navigating negotiations between tech companies and governments, building international alliances or managing crises, human intuition and emotional intelligence remain essential. AI strengthens the work, but it never replaces it.

To accelerate growth, we are working with a select group of investors to further develop our AI platform and acquire underutilised communication and creative agencies. These agencies are integrated into one future-proof platform where AI and human expertise work seamlessly together.

The moment is now

Clients want fewer partners, clear accountability and real-time results. Agencies that fail to adapt will struggle to survive.

By unifying communication under one intelligent platform, optimising existing processes and breaking down silos, Moonraker maximises client value and investment returns — while structurally renewing the communication industry.

The future of strategic communication is not human or AI.

It is human and AI — working in unison.