FAQs
1
How is Moonraker different from traditional communications agencies?
Moonraker Communications Group is an AI-first communications group that unifies public affairs, corporate communications, marketing, PR, reputation management, and investor relations into one integrated model. We combine senior strategic leadership with AI-driven intelligence to help organizations communicate faster, more consistently, and with greater impact in complex environments.
How is Moonraker different from traditional communications agencies?
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Traditional agencies tend to operate in silos and rely heavily on manual workflows. Moonraker works from a single, integrated communications model supported by AI. This reduces overhead, improves speed and consistency, and ensures alignment across stakeholders, media, policy, and reputation—while keeping strategic control firmly human-led.
Does Moonraker use AI for communications?
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Yes—but AI is not the goal, it is the infrastructure. We use AI for intelligence, monitoring, scenario analysis, and content preparation. Strategic judgment, framing, accountability, and decision-making remain the responsibility of senior professionals.
AI accelerates execution; humans define direction and responsibility.
What does “AI-first, human-guided” mean?
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AI-first means we default to data-driven insight: monitoring, stakeholder mapping, trend detection, and scenario building. Human-guided means experienced strategists interpret those insights and translate them into clear choices, narratives, and actions. The result is speed and quality without loss of judgment.
What types of organizations work with Moonraker?
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Moonraker works with organizations operating in complex, public, or regulated environments. This includes (digital) technology, finance, sustainability, healthcare, energy, infrastructure, and public or semi-public institutions. Our clients typically manage multiple stakeholders, reputational risk, and a strong need for strategic positioning.
Is Moonraker a consultancy, an agency, or a software company?
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Moonraker is a hybrid model. We deliver strategic advice and execution like a consultancy or agency, but operate on a technology-enabled backbone typically only found in software-driven organizations. This allows us to move faster, stay aligned, and operate more efficiently than traditional firms.
How does a collaboration with Moonraker typically work?
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Engagements can be project-based, retainer-based, or interim. We work with transparent scopes, clear objectives, and no hidden hours or overhead. The focus is always on measurable progress, strategic clarity, and continuous alignment with leadership.
Can Moonraker support crisis and issue management?
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Yes. Crisis and issue management are core capabilities. We support organizations across preparation (scenarios, playbooks), real-time response (monitoring, messaging, coordination), and recovery (trust rebuilding, positioning, governance). All work is aligned with legal, political, and reputational considerations.
Does Moonraker operate internationally?
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Yes. Moonraker operates across Europe and works with an international network of senior professionals. We regularly support multi-country organizations navigating different media landscapes, political systems, and cultural contexts.
Who does Moonraker collaborate with?
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In addition to our core team, we work with a curated network of external experts in law, public affairs, creative, data, and technology. Moonraker remains fully responsible for strategy, integration, and quality across all partners.
What role does technology play in Moonraker’s work?
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Technology enables intelligence, speed, and consistency—but never replaces strategic judgment. We use technology to strengthen decision-making, not to automate responsibility. Communication remains human work, supported by better information.
What is an AI-first communications agency?
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An AI-first communications agency uses artificial intelligence as foundational infrastructure rather than as a standalone tool. AI supports intelligence, monitoring, pattern recognition, and preparation, while senior professionals retain control over strategy, narrative, and accountability.The goal is not automation, but better, faster, and more informed communication.
Does using AI reduce creativity in communications?
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At Moonraker, AI takes care of the heavy lifting in the background: research, signal detection, pattern analysis, and preparation. That frees up time and headspace for what actually matters — insight, judgment, originality, and craft. Creative direction, tone, and narrative choices are always human-led. AI helps us see more clearly; it doesn’t decide what to say or how to say it.
How does Moonraker combine AI with creative strategy?
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We use AI to inform creativity, not standardise it. By analysing stakeholder dynamics, cultural signals, and real-world context, AI gives our teams a sharper starting point. From there, senior strategists and creatives shape the story — deciding what to emphasise, what to avoid, and where to be bold.
Creativity remains a strategic asset: guided by intelligence, shaped by experience, and grounded in human judgment.