Strategy, positioning and direction set the frame for everything that follows. We help organisations make clear choices about who they are, what they stand for, and where they engage — based on business objectives, societal context, and stakeholder reality. By cutting through noise and ambiguity, we define a coherent direction that aligns leadership, guides communication, and enables consistent decision-making over time. This is not abstract strategy, but a practical compass for action under pressure.

Reputation is built over time and tested in moments. We manage reputation across media, social platforms, and public debate by shaping narratives, monitoring issues as they emerge, and intervening before they escalate. Through proactive media engagement, disciplined social strategy, and continuous issue management, we help organisations stay credible, visible, and in control — especially when attention intensifies and the margin for error narrows.

Public affairs is about understanding how decisions are shaped — and earning a credible place in that process. We help organisations navigate political, regulatory, and institutional environments by mapping power, aligning positions, and engaging with purpose. Through thoughtful positioning, coalition-building, and long-term relationship management, we ensure our clients are understood, taken seriously, and able to influence outcomes in complex public decision-making arenas.

Organisations don’t operate in isolation — they exist within ecosystems of stakeholders with different interests, influence, and expectations. We help clients understand these ecosystems, prioritise what matters, and align internal and external stakeholders around a shared direction. By managing relationships deliberately and anticipating friction, we reduce risk, build trust, and create the conditions for sustainable impact across sectors and borders.

Creative strategy is where insight becomes expression. We translate positioning, context, and risk into ideas that are clear, credible, and fit for the environments in which they live. Not creativity for attention’s sake, but creative choices that reinforce trust, authority, and relevance across channels. From defining formats and visual language to shaping narratives and moments, we ensure creativity serves strategy — and strategy survives contact with the real world.